Other professionals have asked me, why I created a website for attorneys? While this information is applicable to all professionals looking to grow their business. I created this site because the gap between origination lawyer's income and non-origination lawyer's income is huge and lawyers demanded a program like this.
No matter what we do, our respective fields are crowded with professionals looking for new clients. The new clients they are looking for are our existing or potential clients and you are looking for their existing or potential clients. How do we differentiate ourselves?
Collective wisdom says we should market ourselves. The best way to market ourselves is through a brand. A brand creates an image that identifies, differentiates and positions you from your competitors. Effective branding creates positive leverage in the marketplace. A brand can be a logo, tagline, value proposition, experience, a promise or a reputation.
Effective brands tell a story. Stories can enable a leap in understanding your uniqueness in the marketplace. A good brand says why it is safe to hire you.
Consulting programs are available for all professionals looking to build their own inspirational and motivational storyboard for themselves and their team. Contact me to learn how.